Thankfully, ensuring that each page on your site has Open Graph tags isn’t a cumbersome process - especially with the right tools. Publishing Your Social Metadata Correctly Ī lot of it is the same as the Open Graph tags, but there’s obviously more integration with our Twitter account.īTW, don’t forget to add a via link so tweets that share your site mention your Twitter handle. Going back to our HTTPS post, you can see the Twitter Card tags we use. Here’s the full list of Twitter Card tags. Twitter Cards have their own specific meta tags, including card type, of the website, of the content creator, and more. In addition to the almost universally adopted Open Graph tags – which are used by Facebook, LinkedIn, Twitter, Pinterest and others – many social networks have their own specific social metadata tags.įor example, Twitter has its Twitter Cards, the rich photos, videos and more that can be attached to tweets.
That means we’re controlling the experience and our content is displaying how we’d like when it’s being shared.
You can see that there’s a lot there - but that’s good. Here’s an example of what the social metadata look like on our recent post about switching to HTTPS. There’s plenty of other tags you can use, including description, updated time, and more, including specific ones for specific formats, like audio and video. (the image to be shared with the page) og:url (the type of content being shared og:image They’re simply added to the of your page. There are four Open Graph tags that are required on every page. Open Graph tags are the social metadata used to make sure your content is shared how you’d like it to be shared. They do the best they can, but wouldn’t it be better if you simply told them what to use? Without these tags, the social networks will do their best to pull relevant information from a page when it’s being shared … but in all likelihood, it’s not going to be optimal. In short, Open Graph tags allow website owners to specify the title, image, description and URL that should be displayed when a page from their site is shared on a social network. In order to encourage sharing – and the implementation of its sharing best practices – Facebook introduced the Open Graph protocol in 2010. Today, if you want to ensure your content looks good when shared, you need a lot more. Ten years ago, you might have added a print stylesheet to your site to create a simpler, easier-to-read version of a page when it was printed. But obviously, the rise of social media has changed the game for sharing content, with a different set of technical and content needs to encourage sharing. That’s not a new phenomenon – people have been printing out articles and emailing links to their friends and family for years. Any piece of content you create for your website has the opportunity to be shared.
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